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THERE’S a new bird with “insanely delicious” wine on the block.
Treasury Wine Estates has dropped a brand new Italian brand, Belorante – and it has a distinctive peacock mascot named Massimo.
Amateur sommeliers are going wild for this new ‘peacock wine’[/caption]
This bottle is already on sale in Asda[/caption]
Last year, British wine lovers went wild for ‘chicken wine’, the nickname for La Vieille Ferme, a rosé wine produced in France’s Southern Rhône Valley.
This year, Belorante bosses say that their ‘peacock wine’ is going to be all the rage.
Amy Fisher, Senior Brand Manager, says that the four-wine range is “inspired by the effortless style, attitude and vivaciousness of the Italian way”.
“Belorante is all about bringing colour to the table and flavour to your glass, Italian style,” ehe says.
“When it comes to choosing wine, we often play it safe and stick with what we know – but wine doesn’t have to be complicated.
“We want Belorante to be part of every fun and joyous occasion.
“Belorante is a bold, modern reinvention of Italian wine, bringing colour, freshness and modernity into the Italian wine aisle, inviting consumers to stray away from the neutral and be more ‘peacock’.”
The range includes two white wines and two red wines.
The Grillo Italia is a white wine bursting with Sicilian delights like juicy medlar, prickly pear and zesty grapefruit, with a hint of basil for flair.
Similarly, the Pecorino has a floral aroma that starts off crisp, fresh and savoury, and finishes with a sweet, fruity hint.
Belorante’s red Montepulciano D’Abruzzo DOC is a medium-bodied wine with aromas of red berries with a dash of peppery spice.
The partnering Italia Primitivo is also medium-bodied with smooth tannins – and it finishes with a fruity, spicy kick.
You can pick up the bottles in Asda, Sainsbury’s and Morrisons.
The Pecorino is currently part of Asda’s reintroduced Rollback discounts, and is currently £7.97 down from £10.
Amateur sommeliers have reviewed it as “insanely delicious” and declared it “the wine of summer 2025”.
“This wine tastes great,” one beamed. “It is also great value for money.
“It was fresh and fruity, and I loved the bottle design too.”
Another described it as an “excellent choice for those seeking a bright, approachable white wine with depth and character”.
Celebrities with their own wine brands
Brad Pitt and Angelina Jolie – Château Miraval (Côtes de Provence)
Cameron Diaz – Avaline (Low-intervention, made of organic grapes)
Sarah Jessica Parker – Invivo X (Collaboration with a New Zealand winery)
John Malkovich – Les Quelles de la Coste Rosé IGP Vaucluse (Cabernet Sauvignon and Pinot Noir blend)
Drew Barrymore – Carmel Road
Julianne Hough and Nina Dobrev – Fresh Vine Wine Rosé (Low-sugar blend of Pinot Grigio and Pinot Noir)
Jon Bon Jovi (with his son Jesse and French wine-maker Gérard Bertrand) – Hampton Water Rosé
Kylie Minogue – Kylie Rosé
Post Malone – Maison No. 9
Danica Patrick – Danica Rosé
Gordon Ramsay – Elegante Rosato
Lisa Vanderpump – Vanderpump Rosé
Graham Norton – Graham Norton’s Rosé (Blend of Pinot Gris, Pinot Noir, and Sauvignon Blanc)
Sting and Trudie Styler – Tenuta Il Palagio Beppe Rosato Toscana IGT
Ridley Scott – Mas des Infermières Rosé
Nicki Minaj – MYX Light Rosé
Mary J. Blige – Sun Goddess
John Legend – Legend Vineyard Exclusives (LVE) Rosé
Jay-Z – Ace of Spades Rosé (Sparkling)
Paul Oakenfold (Spokesperson) – Domaine Bertaud Belieu
Snoop Dogg – 19 Crimes Rosé
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