WHILST nipping into Co-Op for a few essentials, a shopper “discovered” a new chocolate cereal.
Wilfred Jenkins took to the Facebook group Extreme Couponing and Bargains UK to share his findings.
Close Up Of Girl Wearing School Uniform Eating Bowl Of Sugary Breakfast Cereal In Kitchen[/caption]
Wilfred Jenkins shared his find on a Facebook group[/caption]
He posted an image of him alongside the box of cereal and the caption read: “My discovery today at Co-Op!
“Kit Kat cereal also crème egg chocolate bat as welleggs bars!”
Wilfred’s post got a few hundred likes and lots of comments.
Kassey Mckay wrote: “The Kit Kat cereal is the best I’ve tasted in a long time.”
Victoria Tut Whiting added: “Kit Kat cereal ismy boys have it.”
Roxy Mead also said: “Thank you for posting this! My four year old is obsessed with Kit Kats and I just know he’ll love that cereal!”
Laura Ripley also wrote: “Kit Kat cereal is my kids fav…”
The KitKat Cereal, made by Nestle, includes chocolate and wafer cereal squares.
It’s said to “maintain the essence” of the popular chocolate and includes 7.4g of sugar per 30g serving – or eight percent of an adult’s recommended daily intake.
The breakfast treat is also said to contain five vitamins, calcium and iron.
Sarah Fordy, head of marketing at Cereal Partners UK and Ireland, which makes Nestle cereal commented on the arrival on the new cereal last year.
She said: “This exciting new cereal delivers a delicious taste of KitKat.
“It has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
But after many parents admitted to their children eating Kit Kat cereal for breakfast, it sparked debate.
Christopher Shaw said: “Sorry to be a party pooper but Kit Kat cereal should not be allowed.
Andrew Ellis agreed with Christopher and replied: “Totally spot on … People dislike truth…
“It’s marketing at its worst and normalising obesity.”
Emma Clark argued “everything is fine in moderation”.
And Eleanor Sheather said “stuff like this is good for a Birthday Breakfast though”.
Would you give your child Kit Kat cereal for breakfast?
It comes after aminister suggested breakfast cereals that are high in sugar should only ever be a “treat” for children.
Will Quince said he allowed his children to eat such cereal “but not every day” as he argued manufacturers should “help educate parents as to what is actually in their products”.