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Data ethics and marketing: Why it pays to be transparent with readers
Data is the most valuable asset when it comes to marketing – and the ethics around how that information is...
Read moreTelegraph outsources print advertising sales to Daily Mail commercial division
Telegraph Media Group has outsourced its print advertising sales to the Daily Mail’s commercial division. Mail Metro Media will sell...
Read moreReading news is not private: How news media websites help Big Tech to track you
Our investigation into website tracking software has found that news websites have, on average, 17 third party reader tracking tools...
Read moreMarketing Maestro: Diane Perlman of Blis on marketing in time of coronavirus
Chief marketing officer of location-powered advertising and analytics company Blis Diane Perlman is the latest in our series of Marketing...
Read moreReach in hot water with ASA after failing to use #ad on sponsored tweets
The UK’s advertising watchdog has found that several paid-for tweets posted by Reach’s regional titles were “likely” to be in...
Read moreGlobal survey of news publishers finds advertising revenue decline is biggest threat facing industry
Almost a third (31%) of news publishing bosses believe the ongoing decline of advertising revenues is the biggest risk to...
Read moreDeath of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox
A group of tech and legal experts have come together to create a non-profit alternative to Google’s Privacy Sandbox following...
Read moreHow to pitch to journalists: A data-backed guide for PRs and marketers
For a PR professional, a well-crafted and appropriately targeted pitch can be a great way to get free coverage for...
Read moreMarketing Maestro interview with Guillermo Font (HP and Mars): 'Be authentic and walk the talk'
Guillermo Font is marketing lead FMCG and healthcare at global food and confectionary brand Mars. He answered our questions about...
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