When is the best time to post on TikTok, Instagram, and Facebook?

Friends posing for a selfie — Finding that perfect time to post can be a struggle for those looking to go viral (Picture: Getty)

Who doesn’t love that endorphin rush you get whenever a post, a tweet, or a selfie starts raking in likes and comments from your friends online?

Sometimes though, you may put out a great joke, a creative TikTok, or a stunning holiday snap on Instagram, only for it to go largely unnoticed, failing to make the splash you hoped for.

As with most successful endeavours in this world – be it performing music, cooking, or even posting on social media – timing is everything.

Finding that perfect time to post content may seem like an impossible task in the fast-moving world of social media, but results from a recent study conducted by comparethemarket.com could be about to change all that.

Here’s everything you need to know about choosing the perfect time to hit ‘post’…

When is the best time to post on Facebook?

People are most likely to use Facebook between 4.30-6.30pm, which aligns with when most people finish work.

TikTok and Facebook application on screen Apple iPhone XR — When are most users active on TikTok? (Picture: Getty)

So if you want to rake in the likes, then we recommend posting as soon as you clock out.

When is the best time to post on Instagram?

The study also found that Instagram users also tended to use the app straight after work, likely on their commute home.

So is it also recommended that you upload to the picture-sharing app as soon as you have left the office, between 4.30-6.30pm.

When is the best time to post on TikTok?

Users are most active on TikTok after 9pm, making the late evening the ideal time to post on the platform.

The study also provided insight into the apps that proved to be the most popular during the pandemic.

While TikTok proved to be the most downloaded app of 2020/21, Facebook remains the most popular with 68% of Brits checking the app every day, followed by TikTok and Instagram.

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Commenting on the research, Holly Cox, head of digital at comparethemarket.com, said: ‘There were many moments throughout lockdown where we had no option but to communicate with our loved ones through our phones, so it comes as no surprise that messaging platforms and social media apps are the most downloaded over the 2020-2021 period.

‘With social media algorithms being a big topic of discussion in the digital world, it’s interesting to see when we are most active and when the optimum time to post on each channel is for engagement, ultimately revealing opportunities to increase views, likes, comments, and shares,’ she added.

So, while we all spend more time indoors scrolling through our social media feed, now is the time to rake in the likes.