Rakesh Naidu, CEO & Founder at Fate
After two years in the making, we launched our beta in London last month. Since then, not a penny has gone into paid advertising. Every single user has come to Fate through pure word of mouth or Fate itself. The past month has been relentless. Our team grew from 13 to over 25. Every day, we sharpened the app, clarified our messaging, and tuned every detail live in the market, from matching to user flow. We built on real conversations and real feedback. Now, we move from beta to full production.
The technology behind Fate is designed with the same intelligence that powers the world’s best consumer products. Netflix doesn’t ask what you want to watch. It studies what you actually choose, what you binge, what you pause or abandon. Spotify listens to your habits and evolves with every play. Amazon anticipates your next need before you even type it in. Fate brings this level of intuition to human connection. Our agentic AI understands the subtleties of your voice, your pace, your style. Every interaction makes the next match more precise, more relevant, more interesting.
You only ever see six curated matches at a time. Each is handpicked, reflecting hundreds of live signals from the way you engage. There’s no endless scroll, no time wasted flicking through faces. This system rewards your attention and your intent.
Other apps haven’t built this kind of system, not because the technology doesn’t exist, but because it threatens their business model. If you help users find what they actually want faster, your LTV drops. Most dating apps need users to stay single and addicted to the process. We are not interested in that. We will take the risk. If Fate is good enough, we are more than happy to sacrifice LTV in exchange for the kind of word of mouth that only comes from delivering real connections. Which is why we are a connections app, not a dating app, dating without connecting is meaningless. My confidence comes from selling more than £10 million in AI solutions to multiple multi-billion-pound revenue firms. We want Fate to be the product that finally replaces chance with real connection.
Fate Calls is at the centre of the experience. Every day, you enter a ten-minute, faceless, profile-free voice
conversation with a stranger who sits outside your current six. If the chemistry is there, you reveal each other and make space by dropping a current match. If it isn’t mutual, you both move on. This rewards instinct and decisiveness, not passive collecting or endless options.
Our Insights engine shows you exactly how others experience you. No empty praise, no guesswork. You see where you spark interest, where you lose people, and what actually keeps conversations alive. If you want to grow, you have all the information to get better.
The Joker Card is your single daily opportunity to place yourself directly into any curated pool. No resets, no repeats. You get one move, and it counts.
We go live at BLVD on 15 August. Tickets are on sale now. Fate is ready, active and learning every day. If you want to see what dating looks like when it’s rebuilt with true intelligence, this is your first chance.
