Decentralized finance (DeFi) is progressively gaining traction in the blockchain and cryptocurrency industries. However, its popularity appears to have risen recently, so it’s frequently the first thing that comes to mind when people discuss cryptocurrencies.
Gaming, particularly play-to-earn games, has been one of the most interesting developments in the DeFi area. In fact, decentralized games seem to be taking over the DeFi space at the moment.
There are many crypto enthusiasts and specialists right now, but few have the knowledge and expertise that British-born entrepreneur Micky Irons does. Having worked on numerous successful crypto and NFT businesses, Micky is regarded as one of the most significant marketing professionals in the worlds of cryptocurrency and DeFi.
Micky’s most recent endeavor is in the decentralized gaming industry where he has once again co-founded a blockchain platform that has captured public attention – content development and game creation platform, metaEngine.
metaEngine provides creators with a fully integrated set of all necessary technologies, including the only MMO game engine, core blockchain functionality, decentralized data storage, and a decentralized publishing platform. These tools allow creators to focus solely on content production.
The platform delivers on three main components. Firstly, in this cloud-based development environment, developers from anywhere in the world can collaborate on game creation. The 3D world is both multiplayer and multi-developer from the first login screen – a unique feature of metaEngine. Developing together is like collaborating on a Google document, but in a fully immersive 3D environment, switching between developer and player mode with just a click of a button to test your team’s work any time.
When asked why he and his team decided to create metaEngine, Micky states, “Gaming has historically been a centralized activity, with game developers controlling assets, game data, and in-game money. That has changed now that blockchain has become a part of the industry.”
Additionally, metaEngine is a blockchain-based platform that allows game makers to tailor blockchain features to their needs. Game and item purchases, NFT minting, staking to promote liquidity, and a marketplace for user contributed content are all fully integrated into metaEngine.
Last but not least, metaEngine’s decentralized publishing infrastructure allows game developers to publish their games on a multitude of servers situated all over the world, with no limits based on location or country. Guilds can use additional functionality to help with membership creation and management, games and gamer analytics, bespoke guild wallets, and other DeFi capabilities that are available 24/7 from any place.
Through his leadership as an entrepreneur, Micky has seen several blockchain projects through the inception and IDO stage, developing them into full-fledged successful projects. He’s responsible for the growth of companies like DeSpace Protocol, where he was the sole member of the marketing team, leading the project to a successful launch. He’s also co-founded SportsIcon, where he collaborated on cinematic NFTs with prominent athletes like Floyd Mayweather, Romelu Lukaku, and Mike Vic. Additionally, he’s worked on marketing campaigns for Gamerse, Hololoot, and Metastrike.
To differentiate themselves from the competition, DeSpace Protocol had chosen to revisit the concept of NFTs by projecting their genuine value as intended. A multifunctional NFT marketplace with specific functionalities and integration with other platforms will be part of the DeSpace ecosystem, allowing NFT holders and traders to buy, sell, stake, and swap NFTs.
DeSpace also provides DeSwap, DeLend, and DeChain services in addition to their aggregator. DeSwap is a multi-chain and cross-chain DEX for convenient crypto-to-crypto trading that uses the AMM protocol to limit orders, staking, margins, and even futures trading. On the other side, the DeLend protocol is a lending platform that generates revenue by issuing stable currencies backed and secured by a portfolio of frozen assets.
The system works on the same layering principle as a solar system. Each new layer will complement the preceding one by simultaneously disclosing undiscovered and latent aspects in the previous layers. In this way, all the layers will complement each other. Each layer can be conceived as a separate universe that operates independently of the others.
The DeSpace platform is based on the MakerDAO paradigm, one of the first DeFi protocols to hit the market successfully. Finally, DeChain allows users to access and use many blockchains from a single platform while making navigation and access to DeFi and NFT’s products and services more accessible.
Celebrities can use the DeSpace platform to collaborate and bring their unique NFTs to their fans all over the world. Movie stars, musicians, and other well-known content creators are among those using DeSpace to create NFTs and promote the platform to their fans.
The SportsIcon platform also provides high-quality, cinematically filmed chapters with Icons, packaged as NFTs. Here, fans can discover insights, information, and unseen stories from an iconic life and career. Fans can also own an expression of a career through rare, gorgeous, athlete-curated digital art, which supplements these insights.
In 2021 alone, Micky guided the successful launch of eight blockchain businesses, raising over $25 million in seed and private finance.
Micky explains that the reason why he has embraced the industry and has been successful is that “all parts and components of Blockchain have created a blank slate for entrepreneurs and organizations who see Blockchain as a solution to real-world challenges.”
His deep ties to the blockchain world include connections with major Tier 1 centralized exchanges (such as OKEx, Kucoin, and Binance), an extensive network of VC contacts, close ties with some of the most well-known names in crypto advisory, and strong working relationships with major media outlets and KOLs.
As previously mentioned, he’s worked on NFT collections, DeFi protocols, application layers, the metaverse, and decentralized games, among other crypto projects.
Before entering the crypto market and becoming an entrepreneur, Micky worked for Morgan Sindall Construction & Infrastructure as a CE&I Commissioning Engineer, where he was in charge of managing the coordination and technical control on-site to meet project delivery deadlines while maintaining standards of health and safety, quality, environmental impact, and cost control. Additionally, he’s worked with subcontractors and suppliers to ensure accurate implementation of all engineering controls and compliance with contract drawings and specifications. Last but not least, he’s ensured the timely production of risk assessments and method statements for the safe execution of projects.
In addition to metaEngine, Micky is currently a co-founder of the upcoming NFT project, Collector Crypt.
Collector Crypt will be a brand-new contribution to the realm of cryptocurrency. People will be able to deposit their collectibles in a vault and receive a digital asset known as a pNFT (Physical Non-Fungible Token) in exchange. They will then trade their pNFT in their marketing location as well as other marketing locations without leaving their homes.
Collectible items include ordinary Pokemon cards, baseball cards, and uncommon stamps. The crew will also branch into wine, automobiles, and anything else regarded as collectible.
Micky is a charitable contributor to charities such as Radio City Cash for Kids, in addition to his considerable knowledge of the crypto industry. Cash for Kids is a grant-making organization that aids children in the United Kingdom who are in need. Their mission is to assist underprivileged children and young people in our communities suffering from poverty, disease, neglect, or special needs. They believe that every child should be able to express their individuality, achieve their full potential, and live life to the fullest. They work with grassroots organizations to make a difference in the lives of young people by offering direct help to families that have nowhere else to turn.
Due to his philanthropic efforts and influence in the crypto industry, Micky also hopes to help charities embrace the NFT industry.
As the speculation in the nonfungible token realm grows, a number of charities are looking into fundraising initiatives using NFTs. Although some NFT charity auctions have brought in large sums of money, others have been less successful.
When asked why this is the case, Micky says, “NFTs use new technology that is producing many problems for accountants and regulators.”
About Micky Irons
Micky Irons is a crypto marketing expert and entrepreneur who currently works as Chief Marketing Officer for Despace Protocol and SportsIcon. He has also been responsible for the successful launch of eight Blockchain businesses in the last one year. Additionally, he has experience as a CE&I Commissioning Engineer for multiple companies.