Real estate videos have grown in popularity to the point where they now account for nearly 40% of all properties listed on the national MLS. This means businesses and individuals are taking advantage of this marketing tool by utilizing video marketing practices that can greatly increase their online presence and help them sell more homes.
A well-crafted real estate video can take a local listing to the next level in terms of results, but most importantly, it helps attract more potential buyers. In addition to some major benefits, real estate videos also offer specific tactics that can help you sell homes like a pro! With that being said, here are some of the top tricks for successful real estate video marketing.
- Make A Real Estate Video For Every Property
- It’s no secret that property video marketing is highly effective; but when it comes to using a video to sell your current listings, you really need to consider each listing individually.
- This means a different video for each property, and the best way to do this is by using one of the pre-made templates from a real estate video editor.
- These pre-made templates are ones that have been used to sell similar properties, and the real estate video editing software usually has a range of these templates at your disposal. The best real estate video marketing companies understand this process, which is why they are always on top.
- To get the most out of your real estate videos, make sure to take advantage of what’s already been done in this area. After using a template or two, you’ll start to understand how other agents have marketed their houses through videos, and you’ll be able to implement similar practices when it comes time to work on your own property.
- List on all platforms and websites
- Just because you’re making videos doesn’t mean you should only be listing your property on YouTube. The most successful real estate video marketers understand that they need to list their properties and videos on as many websites as possible.
- This means listing your property on multiple real estate sites, and also some of the social media platforms that are commonly used in selling homes.
- Take advantage of all the video marketing tools that are out there and this will increase your online presence a great deal by using the latest marketing tools for real estate businesses to help you sell homes.
- Thanks to the Internet, new businesses are springing up all around the world, which is why it’s important to list your property on all of these different platforms. It doesn’t matter if it’s a national or local platform, all you need to do is ensure that your property is on there and then drive traffic to this listing.
- If your local market can generate potential customers directly to the real estate video on your property listing website, or on a social media platform like Facebook or Twitter, then it will create more interest in your property.
- Stand out from the crowd
- The reason why many real estate agents have a hard time marketing their properties is that the competition is so tough, that it can take all of their effort to sell their property. And this is exactly the problem that you’ll be able to avoid by producing a high-quality video.
- If you make videos using a real estate video editor that is well-produced and professional, then you’ll stand out from the rest and people will be more likely to watch them and see your name on the screen.
- You can also use these videos to drive traffic to your site or business if you’re just starting out because people are so distracted by social media these days.
- This is one of the best ways to get more exposure for your brand, and it can really help you improve your overall branding strategy.
- Engage with the viewer
- Make sure to engage with the viewer and make every second count when it comes to advertising your business on video by using bullet points or a running commentary as you do so.
- This is a great way to add value to the viewer’s life and make them interested in learning more about you and what you do at any given time.
- A lot of marketing today focuses on pushing the sale, but this doesn’t help if people just don’t like the properties that are being sold, or they just don’t have enough information about them.
- Unique and creative
- It’s easy to see which videos are successful, and that’s why you need to make sure your videos stand out when it comes to marketing them.
- If people are bored or don’t like the content, then they won’t view them in the first place. And with that being said, you need to be creative and offer something different from other real estate agents.
- You can also incorporate a few of your favorite video clips from movies and documentaries into your video, which is a fun way to represent yourself.
- The fact is, if you’re going to promote your property in video form and get more traffic from it, then you have to be unique.
- SEO
- Now that you have your video listed on the different real estate sites and platforms, it’s time to promote your videos through SEO.
- You already know that people will come to your video first, but there will be a lot of people who won’t watch the video itself because they don’t have time, or they don’t find them very interesting. And this is why you need to ensure that you’re properly optimizing these videos for SEO.
- Even if you’re not putting a lot of effort into SEO as part of your marketing strategy, it’s still worth getting in front of as many people as possible to see if they want to invest in properties in general or want to invest in yours specifically.
Conclusion
Although real estate can be a tough industry, you can still use video as part of your marketing strategy to effectively reach more people and get more exposure for your brand. As long as you create a video that is captivating, informative, and engaging, you’ll be able to build a long-lasting brand that brings in leads and customers.